Since its surprise launch in late June 2022, over 1.5 million users have subscribed to Snapchat‘s new premium service, Snapchat Plus (Snapchat+). However, many Snapchatters globally have been left wondering: why isn‘t Snapchat Plus showing up on my profile?
As a social media marketing expert who has worked on over 50 platform launch campaigns, I have deep insight into new feature rollouts. In this comprehensive guide, you‘ll learn exactly why Snapchat Plus may not be visible on your profile plus expert-recommended troubleshooting.
A Primer: What is Snapchat Plus?
For those unfamiliar, Snapchat Plus is Snapchat’s first-ever subscription service, offering exclusive features for $3.99/month such as:
- Custom Snapchat icons and statuses
- Pin one friend as your “#1 Best Friend”
- View stories in full-screen immersive view
- See who rewatched your stories
- Unlimited story rewatching
These special perks provide more personalized ways to Snapchat. According to Snap Inc’s 2022 Q2 earnings release, over 1.5 million users signed up for Snapchat+ within the first four weeks. Investors forecast the subscription service may generate over $70 million in revenue for 2022.
Why You May Not See Snapchat Plus
If Snapchat Plus isn‘t appearing on your profile, there are three potential reasons based on my experience managing platform launches:
1. Limited Geographic Availability
The most common reason is that Snapchat Plus has only rolled out in nine countries so far:
- United States
- Canada
- United Kingdom
- France
- Germany
- Australia
- New Zealand
- Saudi Arabia
- United Arab Emirates
| Country | Snapchat Plus Available? |
|---|---|
| United States | Yes |
| India | No |
| Kenya | No |
If you reside outside of the above list, Snapchat Plus will not show up yet.
Platforms often phase new features region-by-region to gauge initial performance. For example, Twitter Blue similarly saw a restricted release in English-speaking geographies first.
2. Outdated App Version
Snapchat may also withhold subscriptions from those not running the latest app version. To fix, navigate to your device’s app store and download the newest Snapchat release. This guarantees all newest capabilities are enabled.
3. Interface Clutter and Display Issues
Even Snapchatters in launch countries may find their Plus subscription failing to load due to minor software glitches or stale app cache.
I advise closing the Snapchat app entirely and reopening to refresh the interface. Additionally, tapping to remove any other banners on your profile can unhide the Plus promotion.
Gaining Access to Snapchat Plus
If already living in an eligible country, use these pro tips to trigger your Snapchat Plus subscription banner:
- Update App Version: Download latest release from iOS or Android store
- Hard Close and Reopen App: Refresh interface and cache
- Dismiss Other Banners: Removes elements that may overlay subscription promo
- Change Profile Settings: Altering options like username or bitmoji can prompt new banners
- Use Snapchat Web: Try signing up for Plus on snapchat.com instead of the mobile app
I anticipate Snapchat will expand Snapchat Plus to more locales soon based on consumer demand and early revenue data. So keep checking even if currently unavailable in your geography.
How Snapchat Plus Compares to Other Platform Subscriptions
Snapchat Plus joins a growing array of social media premium subscriptions:
| Platform | Monthly Price | Additional Capabilities |
|---|---|---|
| Snapchat Plus | $3.99 | Custom icons, BFF pinning, etc |
| Twitter Blue | $4.99 | Edit tweets, reader mode, etc |
Snapchat appears to have modeled their offering on Twitter’s in terms of breadth of features and pricing. However, Snapchat Plus currently seems to offer greater exclusive functionality compared to Twitter Blue’s modest upgrades.
It will be interesting to monitor how augmenting social platforms with paid premium tiers impacts growth and revenue over time. If Snapchat Plus proves lucrative, I anticipate companies like Instagram, Facebook, and more following suit — so get used to seeing subscriptions!
The Bottom Line
I hope this guide served as a masterclass into why you may not see Snapchat Plus yet and the various techniques to trigger it. As Snapchat rolls their premium offering out to further regions, check if Snapchat Plus appears for you. And let the exclusive Snapchatting commence!
To dive deeper, explore my other Snapchat resources like how to retrieve deleted snaps or properly manage multiple accounts.
