Trisha Paytas Cashes in on Her Oversharing Podcast
Trisha Paytas is no stranger to sharing the intimate details of her life online. As one of YouTube‘s original vloggers and most controversial stars, she has built a career on putting herself out there for the world to see – and judge – since 2006. From her extreme mukbangs to public feuds and meltdowns, Paytas has made oversharing into an art and business.
Now with the launch of her new solo podcast The Oversharing Podcast in November 2021, Paytas is continuing to monetize TMI in long-form style – and the bet seems to be paying off big time. Here‘s a deep dive into how Trisha is earning bank from her unfiltered confessional content.
Trisha Paytas‘ Overall YouTube Earnings
To understand the money Trisha is raking in from Oversharing, it helps to examine her overall YouTube earnings over her prolific career. Having started her YouTube channel blndsundoll4mj in 2007, Paytas has amassed over 1.4 billion lifetime views across 5,000+ videos.
According to SocialBlade estimates, her main channel alone makes between $28.7K – $459.1K per month from AdSense. This adds up to annual earnings of $344K – $5.5M per year just from Google ads.
As YouTube’s payout rates range from $2 – $7 per 1,000 views, Trisha likely makes an average of $3 per 1,000 impressions. With over 204 million views in the past year across her channels, that adds up to $612K from YouTube ads in the past 12 months.
The Oversharing Podcast in just 4 months has already driven over 2 million views. Even at a low $2 RPM, that’s an extra $4K so far directly from the podcast itself, contributing nicely to Trisha’s total yearly YouTube income.
Big Money in Podcasting
Podcasting has become serious business, with over 100 million monthly listeners in the U.S. alone. The medium is slated to top $2 billion in annual ad revenues by 2023, doubling since 2019.
Top media publishers now view podcasting as a crucial avenue to reach wider audiences. Even YouTube stars like Paytas are pivoting to podcast formats as a way to diversify their content and revenue mix. Viewers just can’t seem to get enough audio entertainment.
The Joe Rogan Experience shows the earning potential when podcasting hits the big time. In 2020 alone his show made $30 million, landing him #4 on Forbes‘ list of the highest-paid podcasters.
While Trisha Paytas may not quite be at Joe Rogan levels yet, the early traction for the Oversharing Podcast shows she‘s on her way to upper tiers of podcast monetization with the right strategy.
Maximizing AdSense Earnings
Paytas is a seasoned pro when it comes to racking up the AdSense revenues. As one of YouTube‘s top creators for over a decade, she knows how to play the YouTube algorithm to maximize her earnings.
The Oversharing Podcast is hosted on its own separate channel, distinct from her main vlog. This allows her podcast content to directly accrue AdSense revenues based on its watch time stats. According to SocialBlade estimates, the channel could be making anywhere from $3K – $48K per month from AdSense alone.
Why start a whole new channel instead of posting the podcasts to her existing vlog? By separating the content, Paytas likely earns more from AdSense in total versus if her views were diluted across one channel. The long-form podcast content also lends itself perfectly to racking up the watched hours for higher revenues.
YouTubers have also discovered long-form videos tend to have better AdSense CPM rates, earning more money per 1,000 views. So while her vlog content might get more views, her earnings per podcast view could be considerably higher.
Cashing in on Merch
Merchandise and branded products have become huge money-makers for digital creators. As an influencer with a cult-like following, Trisha likely sees solid merchandise sales. So far on her official shop she is selling a line of drink tumblers with sassy slogans like “Oversharer" and "Chaotic Queen" for $30 USD each.
Assuming she sold 100 tumblers a month, that would mean an extra $3K in revenue. If 10% of her YouTube subscribers (43K) bought just one $30 item, she would make an extra $129K! For influencers with super engaged followers like Paytas, merch can mean big additional income.
Leveraging Fan Funding
Paytas also earns directly from fans through YouTube channel memberships and donations. Loyal fans can pay $4.99/month for special badges, custom emoji, members-only posts and more exclusives.
Considering Paytas has over 40K subscribers as of writing, even if only 5% joined as paying members, that is still an extra potential 2K members x $4.99 = ~$10K per month. Paytas also likely earns tips from viewer donations during her live streams.
Direct fan funding has become a hugely popular business model for creators to earn a living online. Platforms like Patreon, Floatplane, and Memberful allow fans to pay monthly subscriptions for exclusive content and perks. Top creators can earn hundreds of thousands yearly.
Paytas herself likely utilizes direct patronage earning models across her channels, not just relying on ad monetization. Superfans who pay for bonuses like members badges and livestreams make up an important revenue stream for creators building owned audiences.
Sponsorship Opportunities
Every top YouTuber knows the big money comes from sponsorships. According to Paytas, the podcast episode between her, Jason Nash and David Dobrik would not have happened without the last-minute deal with SeatGeek paying Dobrik $75K.
Paytas has mentioned wanting McDonald‘s to sponsor her podcast in exchange for product placement and advertising. While the Oversharing Podcast currently has zero sponsors, as the show grows in popularity, expect to see lots of sponsored segments making Paytas some sweet sponsorship cash.
Controversy Fuels Popularity
While Paytas is already clearly profiting handsomely from spilling her guts out, this is likely just the start of her podcasting payday party. As the show continues gaining listeners, building trust with advertisers and fans offer more support, the earnings will snowball.
A huge part of Paytas’ success formula is controversy – it draws attention even from non-fans. Her outbursts, feuds and meltdowns on camera keep Paytas raking in views even from spectators who love the car crash effect.
Even the haters can’t turn away from her unpredictable antics. Engagement is engagement when it comes to social media, and Paytas has mastered fanning the flames of scandal into continues relevance.
Oversharing Costs Big Dollars
While podcasting has a much lower barrier to entry than video, high quality production value for a show like Oversharing still requires big upfront investments.
Industry insiders estimate the average cost per podcast episode rings in around $5,000. Top tier shows shell out $15,000 – $35,000 per episode, especially when filming video to simulcast on YouTube.
Assuming 2 episodes per week for Oversharing, Paytas is likely spending over $10K weekly or $40K monthly to sustain production with high quality custom sets, professional editing, graphics, equipment rental and more.
However with big production budgets come big opportunities for even higher revenue potential. Shows like The Joe Rogan Experience, with budgets over $100K per episode pull in tens of millions per year largely thanks to sky-high view counts and downloads yielding lucrative advertiser deals.
Profitability Analysis
Even with high production costs, thanks to her multiple income streams Oversharing likely earns Trisha a handsome profit each month. Based on the stats, here is an updated back-of-the-napkin profitability estimate:
Potential Earnings per Month:
- AdSense: $20K
- Merch Sales: $3K
- Memberships: $10K
- Donations (Est.): $5K
Total Earnings = $38,000
Potential Expenses per Month:
- Equipment + Studio Rental: $5K
- Set Design + Customization: $5K
- Editing + Graphics: $10K
- Marketing + Promotion: $5K
- Production Cost per Episode: $15K
Total Expenses = $40,000
Estimated Profit = $38,000 – $40,000 = ~$2,000 loss
However these estimates don’t include potential sponsorship deals which could quickly tip the scales towards profitability, not to mention expanding merchandise and possible touring revenues.
The Future is Bright and Oversharing
While Paytas is already clearly profiting decently from spilling her guts out, this is likely just the start of her podcasting payday party. As the show continues gaining listeners, building trust with advertisers and fans offer more financial support, the earnings will snowball.
Paytas has also hinted at wanting to take the show on tour with live recordings. Considering her massive and shockingly loyal fanbase with thousands willing to buy tickets just to see her talk on stage, touring could be a hugely lucrative avenue.
One thing is for sure – people can’t get enough of Paytas oversharing her wild thoughts and even wilder lifestyle. Trisha is laughing all the way to the bank as she continues building her shock empire subculture, one explicit confession at a time.