The personal computer market has consolidated down to around 10 major manufacturers who now shape the laptops and desktops used by hundreds of millions of businesses, schools and home users worldwide. Let‘s analyze these dominant leaders to understand how they innovated over decades to enable how we compute today across productivity, gaming and more.
Industry Landscape – Where Market Share and Profits Come From
Before profiling each company, it helps set the stage by understanding market dynamics driving today‘s major PC vendors. IDC estimates overall 2021 PC shipments topped 340 million units globally for a nearly 15% year-over-year increase, fueled especially by pandemic-related demand changes. Out of all PCs shipped, an estimated 80% were traditional laptop form factors with detachable tablets and desktops comprising the remainder.
On the profit front, the consumer side only accounted for around 65% of estimated $250 billion global PC revenue. Commercial corporate purchases therefore represent a crucial high-margin niche despite lower shipment volumes. Important too is that a better 6 in 10 consumer PCs stay powered by Windows, ceding 35% to Apple macOS and the rest to Google-powered Chromebooks.
With market context established around ship volumes across operating systems and buyer segments, let‘s now break down the 10 largest personal computer companies dominating the landscape today.
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