Snapchat‘s playful filters have become ingrained in pop culture, evolving from a silly selfie enhancement into a creative outlet for self-expression. But with new options launching daily, how can users save special filters to reuse while keeping their favorites organized?
In this extensive guide, we‘ll explore everything from Snapchat filter data trends to expert techniques for easily saving lenses for later. Read on to level up your Snapping game!
The Rising Popularity of Snapchat Filters
To understand why saving your favorite filters matters, let‘s examine some key statistics around Snapchat lenses and geofilters:
- Over 70% of daily active Snapchatters play with lenses on a daily basis (Social Media Today)
- The most popular geofilter of 2019 gained over 500 million views worldwide (Oberlo)
- Snapchat now houses over 30,000 different lenses available globally each day (Snapchat for Business)
Additionally, Snapchat lenses have become a mirror of real-world events – special filters launch around key cultural moments and holidays like Pride, Halloween costumes, even US elections.
This data highlights how vital lenses have become for expression, connection and creativity within Snapchat‘s community. So whether you‘re reminiscing over special memories or keeping fans entertained, saving standout filters is now essential Snapchat knowledge.
Now let‘s explore step-by-step techniques to easily save the Snapchat lenses that spark joy.
Method 1: Saving Lenses by Snapping Memories
The most reliable way to save a lens for continuous reuse is by Snapping a pic or selfie, then downloading it to your camera roll:
Step 1: Find Your Chosen Lens
- Tap the face icon on the Snapchat camera screen
- Browse selections or search for your chosen filter
Step 2: Take a Snap with the Lens
- Capture a selfie, photo/video of someone else or even a random object while lens is still activated
Step 3: Save Snap to Camera Roll
- Tap download arrow icon at the bottom to save Snap w/ lens to memories
- Voila! Lens will now appear in your Favorites automatically
The major benefit of this method is once the Snap is in your camera roll, the lens remains accessible indefinitely as long as you don‘t delete that photo/video.
Method 2: Favoriting Directly From Explore
You can also favorite certain lenses directly from Snapchat‘s Explore tab:
Step 1: Browse/Search for Lens
- Tap face icon > select explore magnifying glass icon
- Browse selections or search bar to find desired lens
Step 2: Favorite Lens
- Press & hold the preview of your chosen lens
- Blue star icon appears – tap this to favorite
Step 3: Access Favorites
- Favorited lenses appear under Favorites section at top of Explore
- Tap from here anytime to reuse
Do note the limitations with this method – not every lens can be favorited this way. Additionally favorites expire if not used for an extended period while saving via Snaps keeps lenses active indefinitely.
Now that we‘ve covered techniques to start building your lens collection, let‘s explore expert strategies to organize and expand your Snapchat filter favorites…
Pro Tips for Curating Your Perfect Snapchat Filter Collection
With great lenses comes great responsibility – you‘ll need to implement some digital organization for all those favorites!
Name Themes for Organization
Give custom names to lenses around occasions, locations or people to categorize extensive collections. Examples include Paris Trip 2022, Halloween Costumes.
Create Themed Collections
Strategically favorite lenses that align to different aesthetics – bright/vibrant packs, spooky Halloween, minimalist options. Makes mixing and matching filters for the right vibe easier!
Follow Top Lens Creators
Discover and stay updated on new innovative lenses from Snapchat official accounts or standout creators. Gaining inspiration for your next favorite could be just a follow tap away!
Leveraging Geofilters & Sponsored Lenses for Brand Building
Beyond personal use, Snapchat lenses offer a creative marketing channel for brands looking to connect with a Gen Z and Millennial-skewed audience.
According to Snapchat, sponsored lenses earn 30x greater visual attention than social feeds. Additionally, 53% of users engage with a brand‘s sponsored lens for over 20 seconds signaling strong interest levels.
Geofilter Best Practices
Geofilters enable hyperlocal connections with customers in store locations. Maintain brand identity in the designs while showcasing local flair based on venues.
Sponsor One-of-a-Kind Lenses
Work with Snapchat‘s creative team or trusted AR developers to design high-quality branded lenses that blend communication goals with playful user experiences for memorable brand moments.
At the end of the day, Snapchat lenses provide everyone from old friends reminiscing to innovative brands a creative outlet making saving one-of-a-kind filters more vital!
So try out the expert techniques in this guide and let your personality shine through a thoughtfully curated Snapchat lens collection. Stay tuned as we continue providing digital lifestyle tips tailored for Gen Z and young Millennials!
