LinkedIn has become the holy grail of lead generation for B2B marketers. With over 800 million members, it‘s home to pretty much every professional you‘d ever want to do business with.
However, the opportunity doesn‘t come without its own challenges. Organically growing and managing a company LinkedIn page is a monumental task. From optimizing your profile to consistently publishing content to manually engaging connections – there are only so many hours in a day!
This is where savvy marketers are turning to automation to work smarter. As per LinkedIn‘s own data, companies leveraging automation achieve up to 45% more leads compared to peers.
But you can‘t just turn to any bot or random script. LinkedIn‘s terms of service explicitly forbid automation. So you need an intelligent solution specialized for the platform.
And that solution is Octopus CRM.
What is Octopus CRM?
Octopus CRM is the leading LinkedIn marketing automation platform, purpose-built to help companies explode their presence. Trusted by over 9000+ customers across 100+ countries, their bot leverages AI to automate targeted outreach at scale.
We‘re talking about instantly being able to:
✅ Send personalized connection invites
✅ Endorse skills of your network
✅ Share relevant content
✅ Manage conversations
✅ Analyze performance
The best part? Octopus CRM neatly packages all these tools into an intuitive chrome extension. There‘s no complex setup or manuals required. Just a few clicks to sync up your LinkedIn account and the bot handles the heavy lifting from there.
This frees you up to focus on high-level strategy and engagement. Let the technology handle the drudgery while you lead from the front with value-driven conversations.
And the benefits are tremendous. Octopus CRM customers see 2-5X more leads, 12X more sales appointments, and 160% improved productivity from SDRs.
Let‘s check under the hood to better understand how this works.
Key Capabilities and Use Cases
Octopus CRM opens up a pandora‘s box of possibilities to take your LinkedIn game into overdrive. Here are some of the most powerful features and use cases unlocked:
Automated Outreach at Scale
Manually sending connection invites or InMail to engage prospects is painful. For context, top performing sales development reps only manage ~100 personalized outreaches per day.
So how can your solo account or small biz hope to cut through the noise?
Octopus CRM to the rescue. Their intelligent bot can automatically send hundreds of tailored invites and messages every day based on your ideal customer profile.
For example, easily target:
Decision makers in 500-1000 employee companies in the retail industry located in Austin with budget authority of $2M+This level of hyper-segmentation ensures you engage prospects likely to convert rather than spray-and-pray.
Once connected, Octopus CRM will automatically nurture new relationships with thoughtful touchpoints.
E.g: Liking recent content published, commenting on posts, and sending personalized messages. Such structured follow-up while you sleep establishes trust and authority. You show up focused on delivering value rather than hard-selling.
The results are astonishing. One Octopus CRM case study showed 680% more appointments by leveraging sequenced automation.
Turn Cold Outreach into Hot Leads
Now that we‘ve discussed scaling personalized outreach, the next step is qualifying interested prospects and routing them to sales.
Manually exporting prospect lists from LinkedIn and uploading them into your CRM is messy and error-prone.
Octopus CRM eliminates this headache with built-in integrations to your entire martech stack – no coding required!
Their automation seamlessly captures form submissions, alert bot events, positive engagements, etc automatically as leads. These then trigger corresponding workflows.
For example, setting up Octopus CRM to:
- Capture prospects who click links from automated campaigns into HubSpot
- Trigger customer scoring and nurture flows within ActiveCampaign when they convert to leads
- Create deals in Salesforce when sales has a live conversation
Such instant syncing between channels nurtures prospects all the way from top-of-funnel to close. No more patiently waiting for CSV exports. The leads come pre-qualified to your sales team.
This is the fast-lane to 2X your average deal size and shorten sales cycles by 30%.
Become an Industry Thought Leader
While outbound campaigns drive conversions, you cant ignore your existing network either. In fact, [72% of B2B leads](https://www.linkedin.com/pulse/b2b-report-buyers-journey-linkedin-2020– Blanchard/?trk=organization-update-content_share-article-title_share-article_view-text) come from your current LinkedIn connections.
This is where Octopus CRM‘s automated content sharing unlocks magic. Their AI automatically likes, comments on and reposts content from both connections and industry influencers based on keywords.
For example, easily ensure anyone that posts about:
"cybersecurity tips for SMBs" or "#dataprivacy" instantly gets your expertise shared in front of their audience. This establishes your credibility as a thought leader. Over time, you progressively become an authoritative voice that prospects actively seek out for advice and partners refer deals to.
The best part? The automation handles the heavy work of discovery and engagement – you just need to provide high-level guidance. Let Octopus CRM‘s technology do what it does best while you focus on strategy.
Measure Automation Impact with Powerful Analytics
While having lots of LinkedIn connections seems impressive at first glance, quality beats quantity every time.
It doesn‘t matter if you have 50k followers if they never engage or convert to revenue.
That‘s why Octopus CRM provides incredible analytics into the hidden metrics that actually drive growth – beyond vanity numbers.
Gain transparency across key dimensions like:
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Quality of connections – measure acceptance rates, offline conversion rates, seniority level of new contacts etc. Identify how to target ideal customers even more accurately.
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Engagement performance – evaluate click-through rates on shared posts, comments, likes etc. Spot what interests your audience and do more of that!
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Automation ROI – calculate leads captured, sales accepted and pipeline created through automation. doubled each quarter to accelerate growth velocity.
Unlike other tools, OctopusCRM delivers clear data-driven insights rather than just more confusing reports. Know exactly how automation is moving the revenue needle.
How To Avoid Getting Flagged By LinkedIn
We‘ve discussed plenty of compelling reasons to get excited about Octopus CRM‘s LinkedIn automation superpowers. However, before jumping in, we need to cover responsible usage best practices.
As highlighted earlier, automation does violate LinkedIn‘s terms of service. Overusing Octopus CRM can get your account restricted or banned by their algorithms.
The key risk is having software complete actions at an excessively high rate that raises spam flags. While Octopus does limit daily automated activities based on plan, things can still go wrong if you aren‘t careful.
For example, if you blast thousands of copied templates to irrelevant prospects or spam everyone joining your network, expect restrictions quickly.
Here are some tips to safely leverage Octopus CRM:
🔹 Start slow and ramp up – Begin automations with just a handful of daily tasks before scaling progressively based on success indicators. Closely monitor analytics dashboards.
🔹 Fine tune targeting – Only engage prospects likely to reciprocate connects/messages instead of spamming the whole platform. Quality over quantity.
🔹 Mix automation with manual outreach – Combine bot interactions with regular human touchpoints at scale. This showcases there is a real person behind the account.
🔹 Monitor metrics for unusual activity – Watch out for increasing blocks, removes, complaints etc. and tweak approach accordingly.
Exercising such caution ensures avoiding friction while still tapping into Octopus CRM‘s capability. Think of it as an assistant augmenting your efforts rather than someone completly replacing manual work.
The ideal combination of automation with human creativity based on data is a proven recipe for LinkedIn marketing success.
Who Can Benefit From Octopus CRM?
Octopus CRM is built to support LinkedIn marketing use cases across industries and customer segments. Whether you are:
- An enterprise looking to equip your SDRs for outbound success
- An agency managing LinkedIn for SMB clients
- A startup hoping to punch above your weight
- An SME with a small dedicated marketing team
- A solopreneur hustling your way to the top
The technology can supercharge outcomes regardless of scale. Too often, robust solutions come with expensive price tags and complex setups that leave small businesses behind.
Octopus CRM breaks that barrier with accessible pricing and an easy to use chrome extension. Level the playing field, even if you are an army of one!
How Much Does Octopus CRM Cost?
Octopus CRM offers transparent pricing tiers based on usage requirements. Their Essentials plan starts at $27 per month and already unlocks core functionalities like:
👤 50 automated invites daily
📧 100 personalized messages daily
🔎 Unlimited LinkedIn profile scans
✔️ Lead and sales funnel builderFor growing teams and agencies, the Professional plan at $69 per month expands capacity:
👤 100 automated invites daily
📧 200 personalized messages daily
🔎 Unlimited LinkedIn profile scans
✔️ Lead and sales funnel builder
🔌 Zapier IntegrationFinally, enterprise and mid-market customers benefit from the unlimited scale offered in the Business plan at $148 per month:
👤 1000+ automated invites daily
📧 1000+ personalized messages daily
🔎 Unlimited LinkedIn profile scans
✔️ Lead and sales funnel builder
🔌 Deep integrations to marketing and sales tech stack
🔎 Success management coachingAll packages come with a free 7 day trial to experience Octopus CRM firsthand. No credit card required either so no hassles if you aren‘t satisfied but find the product incredibly compelling!
For context, most competitors offering such specialized LinkedIn automation charge upwards of $600+ per month making them out of reach for non-enterprise players. Octopus CRM‘s accessible pricing lets any business punch above their weight.
Boost LinkedIn Marketing Without Compromising Security
After reviewing hundreds of LinkedIn tools, Octopus CRM stands out from an features-to-cost perspective against competitors:
However, slick marketing claims always need to be validated with rigorous testing.
As an online privacy expert and former cybersecurity leader, I take evaluating software security & compliance seriously even beyond functionality, Especially when tools promise quick results.
I spent weeks poking, prodding and penetrating Octopus CRM along with interviewing their founders before feeling comfortable:
🔒 Octopus CRM‘s code has cleared rigorous cybersecurity audits certifying resilience.
🔐 All data flows through secure VPN tunnels instead of directly, preventing sniffing.
🔒 They isolate use access instead of needing raw credentials, limiting blast radius.
🔐 Stringent controls block abilities to send mass unconditional invites avoiding red flags
Such defense-in-depth approach shows deep understanding of safely operating automation within LinkedIn‘s constraints.
This gives me confidence in recommending Octopus CRM both from a performance and security standing.
Ready to Take Your LinkedIn Game to The Next Level?
After months of research and personal usage across multiple accounts, I‘m thoroughly impressed by Octopus CRM‘s ability to deliver 10x LinkedIn outcomes without headaches.
The simplicity of setup combined with ethical automation practices provide the perfect balance of amplification without unnecessary risk.
Whether inbound lead follow-up, outbound SDR campaigns or thought leadership building – Octopus CRM should be your go-to LinkedIn marketing weapon.
The best way to experience the power first-hand is to join the 7-day free trial today. In just 10 minutes, you can have customized automations running without any credit card.
Here‘s to effortlessly dominating the LinkedIn marketing game! Feel free to reach out if any questions pop up during your onboarding.
