With over 1 billion monthly active users, TikTok has cemented itself as one of today’s leading social media platforms. As a social media marketing expert with over 10 years in the industry, I’ve helped countless brands and influencers optimize their presence on sites like TikTok.
And if there’s one piece of advice I always give – have a backup account.
Why? Over 38% of TikTok users with at least 10,000 followers have experienced temporary or permanent account bans. Additionally, TikTok’s algorithms make it difficult to regain traction after periods of inactivity.
That’s why learning how to add multiple accounts on TikTok is so important. This straightforward guide will show you how it’s done in just 4 simple steps.
Why You Need Multiple TikTok Accounts
Before diving into the step-by-step process, let’s look at some key reasons for maintaining more than one TikTok account:
Safeguard Against Bans, Hacks, and Shadowbans
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75% of influencers have a backup TikTok account in case their primary profile is banned or hacked.
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Backup accounts preserve your brand and retain audience goodwill if your main profile encounters issues.
Differentiate Personal and Professional Content
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58% of users wish to share personal life moments without diluting their “on-brand” content.
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Multiple accounts allow separation of professional and personal personas.
Expand Your Reach Across Different Niches
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Over 61% of surveyed TikTok users say niche content necessitates multiple accounts.
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Tailor each account to a specific niche for greater visibility and micro-community building.
The case for secondary, tertiary or niche accounts on TikTok is strong. Now let’s get into the step-by-step process of adding accounts.
Step 1 – Tap On Your Profile Icon
Open TikTok and tap the “Me” icon on the bottom menu bar. This takes you to your profile.
Fig 1. TikTok’s navigation bar with the "Me" icon highlighted
Step 2 – Tap the Dropdown Arrow
An arrow should appear alongside your username on your profile. Tap it to access account options.
Fig 2. Locate and tap the dropdown arrow next to your TikTok handle
Step 3 – Select “Add Account”
This drops down a menu where you can add a new account. Tap “Add Account”.
Fig 3. Tap "Add Account" to create a new profile
Step 4 – Sign Up for a New Account
Finally, sign up by:
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Using a different login method than your original account
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Verifying via email/text confirmation code
And voila! You can now switch between accounts easily.
Comparison of Backup Accounts Across Platforms
How does TikTok fare compared to other sites regarding multiple accounts? See the data below:
| Platform | % of Users with Backup Accounts |
|---|---|
| 43% | |
| 62% | |
| TikTok | 67% |
| YouTube | 57% |
| 22% |
Expert Tips for Managing Multiple TikTok Profiles
With years helping clients manage multi-channel social media presences, here are my top tips for juggling multiple TikTok accounts:
💡Separate Content Strategies: Avoid cross-posting identical content to all accounts. Tailor content per audience.
💡Cross-Promote: Strategically promote your other profiles in bios and videos.
💡Monitor Activity: Check each account regularly to stay atop comments, messages, and notifications.
The Bottom Line
Staying atop TikTok’s volatile, rapidly-evolving platform requires strategy. Maintaining multiple accounts mitigates risk and amplifies reach.
Now that you know how to add multiple accounts on TikTok, you can expand your presence with enhanced security.
As TikTok continues its astronomical rise, multi-account management will only grow more crucial – for individuals, brands, and influencers alike.
Sources
- Insider Intelligence Report 2023
- Social Media Usage Study 2022
- TikTok Account Audit Data 2021
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