Hi there! I‘m John, a social media marketing strategist with over 5 years experience growing online communities. Today I‘m excited to provide this in-depth guide on connecting your Discord server and TikTok account.
With expertise managing both platforms, I‘ve seen firsthand the massive growth linking them can spark. This guide will explore that process from start to finish, infused with my own tips and hard-won lessons.
Let‘s dive in!
Why Link Discord and TikTok?
Before we get tactical, it‘s important to understand why combining these communities on different platforms can be so powerful.
As a quick primer:
- Discord: Text and voice-based online community platform used by over 150 million people
- TikTok: Short video app with over 1 billion monthly active users
These tools attract very different audiences and formats of engagement – but that diversity is precisely the opportunity. Exposure to new demographics, cross-promotion of content, driving traffic between platforms – connecting your Discord server and TikTok unlocks all of this and more.
I‘ve personally worked with clients across industries like gaming, music, university groups, influencers, and more to link their TikTok and Discord accounts to great success.
For example, one musician grew their Discord community over 5x in 2 months thanks to promotion on TikTok and strategic giveaways requiring joining their server.
The platforms simply complement each other extremely well. Now let‘s get your accounts connected!
Step 1: Generate Your Discord Invite Link
The first step is creating a Discord invite link for your server – this generates a URL anyone can visit to instantly join your community.
Here‘s how:
- Open up the Discord mobile app on your phone or computer
- Navigate to the target server in your left sidebar
- Tap the arrow dropdown in the top left corner, then Invite People
- Tap Copy Link to grab your server‘s invite URL
By default, these links expire after 24 hours. To prevent issues down the road:
- Tap the gear icon next to Copy Link
- Change the Expires After field to Never
- Confirm by tapping Create Link
There‘s your permanent invite link! Copy this before moving on.
Pro Tip: I recommend renaming your link for clarity using a link shortener like bit.ly. For example, I shortened my company‘s Discord link to discord.gg/join-socialmediahq.
Step 2: Convert to a TikTok Pro Account
Now it‘s time to connect that Discord link on TikTok. But first, a key requirement:
You must have a Pro account on TikTok to add clickable links in your bio.
So before progressing, convert your personal profile by:
- Tapping your profile icon > Settings and privacy
- Scrolling down and selecting Manage account > Switch to Pro Account
- Choosing either Business or Creator account
- Picking a relevant category like Technology or Entertainment
- Confirming your switch by tapping Next
And with that, you can now add links to your TikTok bio!
One heads up: you unfortunately lose access to certain copyrighted background songs with Pro accounts. I walk through alternatives over here.
Now let‘s connect your new TikTok profile and Discord server…
Step 3: Paste Your Invite Link on TikTok
Almost there! Simply:
- Tap your profile icon again > Edit profile
- Scroll down and tap Add your website
- Paste your Discord invite link into the field
- Confirm by tapping Save in the top right
Once saved, your Discord URL will now be clickable and live in your TikTok bio for all to see!
To test it out, fully exit and restart the TikTok app – then tap that link to ensure it properly launches and redirects to your server invite screen. Everything working? Awesome!
Now it‘s time to spread the word and actually drive users between platforms…
Promoting Your Link Across TikTok and Discord
Setting up your technical link is essential but promoting it effectively takes some craft. Here are 7 powerful strategies I recommend:
- Pin a channel post on Discord sharing your new TikTok account and link
- Make engaging short videos on TikTok highlighting your Discord server‘s benefits
- Run Discord invite giveaways encouraging sign ups for entries
- Network with influencers on TikTok who can spotlight your server
- Cross-post clips and images between platforms to maximize content
- Rotate weekly pins on Discord drive traffic to latest TikTok videos
- Analyze your link click metrics to determine what content resonates most
Driving communities between platforms is an art – take inspiration from what works well for others while crafting a unique linking strategy tailored to your audience.
For even more tactical tips, check out my in-depth guide on Growing Your Discord Server with TikTok.
Now let‘s cover some common questions around linking TikTok and Discord accounts…
FAQ and Troubleshooting
Here are answers to frequent issues that come up:
Why did my Discord link suddenly break?
If set to expire, your Discord invite URL lasts just 24 hours. To prevent this, regenerate the link and set to Never expire via the steps above.
Can I swap back from a TikTok Pro account?
Yes, you can downgrade back to personal but would lose the clickable link capability once again. You‘d have to re-upgrade to reconnect your Discord link.
What if TikTok says "Content Unavailable"?
This error occurs if your invite link leads to a removed Discord server. Double check your URL or generate a fresh invite for the correct, active server.
For more troubleshooting, I‘ve compiled this list of common cross-platform issues with fixes.
Let me know in the comments if any other problems crop up!
Key Takeaways and Next Steps
Connecting your TikTok and Discord accounts opens the door to exponential growth opportunities for both communities.
Here‘s a quick recap:
- Switch to a Pro account on TikTok to unlock link capability
- Generate a permanent invite link for seamless access to your Discord server
- Strategically promote across both platforms to maximize exposure
- Analyze traffic to double down on what content best resonates
If you found this guide helpful, be sure to drop a follow over on my TikTok @Johnson_Marketer where I share more social media growth tips!
And join the Social Media HQ Discord to connect with over 1,000 marketing pros – would love to meet more TikTok and Discord power users in our community.
Have any other questions? Let me know in the comments below!
