With over 95 million photos and videos shared on Instagram every day, coming up with fresh and unique post ideas is essential for standing out on the platform. Whether you’re looking to grow your personal account or promote a business, filling your Instagram feed with eye-catching and engaging content can go a long way.
In this post, we’ll explore 14 different types of Instagram post ideas along with real examples that you can get inspiration from.
1. Captivate With Stunning Photography
First up is stunning photography. With 800 million monthly active Instagram users, quality images tend to perform very well across the platform. For example, take a look at these artistic photographs from popular Instagrammers:
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As you can see, showcasing excellent photographs is an impactful yet simple approach to make your posts pop. Just make sure the images you share are high-quality and on brand for your account’s niche and aesthetic.
2. Bring Posts to Life With Creative Illustrations
Illustrations are another way to showcase beautiful visual content while also reinforcing a key message or telling a story. When paired with compelling captions, illustrations allow you to express ideas in a more symbolic and attention-grabbing way.
Observe how these businesses leverage custom illustrations to reinforce their branding and messaging on Instagram:
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So as you’re planning Illustration-based posts, think about how you can tie each visual back to your brand identity or the emotion you want to elicit from your audience.
3. Inspire With Striking Interior Design
Sharing an insider look into beautiful interior designs is an increasingly popular Instagram trend – especially in niches like home décor, interior design, and real estate.
Here are some great examples of business leveraging interior design posts:
As you can see, interior design posts allow brands to flaunt their style and aesthetic beautifully. You can even get creative with different post types like before-and-after reveals, behind-the-scenes office tours, Q&As with designers, etc.
4. Showcase Stunning Architecture
Similar to interior design, architecture photography also captivates audiences by revealing breathtaking buildings and structures from creative angles. This works especially well for travel bloggers, architects, interior designers, and real estate agents looking to highlight their works.
For some inspiration, check out these stellar architecture shots:
So when brainstorming your next Architecture Instagram post, consider playing with shapes, patterns, lighting, and leading lines to make your images pop even more. Clear skies also tend to complement buildings nicely.
5. Share Relatable Quotes
Quotes make for quick and engaging Instagram posts – especially if they discuss universal emotions that your audience can relate to. The key is to find quotes that align with your brand identity or niche.
Here are a few examples of popular quote posts:
To make text-based quote images more eye-catching, experiment with different fonts, text layouts, color palettes, and relevant graphics. This will help the main message stand out clearly.
6. Showcase Minimalist Simplicity
In contrast to bold colors and graphics, Minimalism centers around simplicity. This aesthetic features plenty of white space, clean lines, neutral tones, and functional layouts without visual clutter.
If you want to share minimalist posts, here are some stylish examples to model yours after:
The key is to ensure each element complements one another elegantly. So focus on harmony, subtlety, and drawing attention to the most important details.
7. Spark Emotion With Aesthetic Posts
Aesthetic posts lean heavily into color palettes, lighting, and visuals that trigger specific vibes or emotions. For example, an airy pastel feed evokes calmness while a moody urban feed elicits grittiness.
Here are some aesthetic examples from popular Instagrammers:
8. Captivate Audiences With Appetizing Food Photography
Speaking of triggering sensory reactions, food photography is extremely popular on Instagram – especially for restaurants, professional chefs, food bloggers, and home cooks looking to showcase their tasty creations.
When it comes to food posts, it’s all about capturing mouthwatering dish presentations. Check out these delectable examples:
So when composing your own food shots, tweak angles, lighting, propping, and editing until each post looks as succulent and visually pleasing as possible. This will literally make followers’ mouths water!
9. Spotlight Your Artistic Talents
For painters, photographers, sculptors, and other artists, Instagram acts as a customizable art portfolio to showcase works to millions of potential buyers, fans, and collectors around the world.
Here are some stellar examples of artists highlighting their talents through Instagram posts:
The key is to post high quality images that allow viewers to admire finer details and textures. This gives art lovers a small taste of what your original works look like in person!
10. Inspire With Jaw-Dropping Nature Landscapes
Nature photographers can also amass huge followings by transporting audiences to stunninglocations with every post. From mountains to waterfalls to forests and more – it’s all about finding unique natural beauty to showcase.
For some inspiration, take a look at these breathtaking nature shots:
These types of posts work extremely well for travel bloggers, conservationists, and outdoor adventurers looking to highlight their exotic expeditions too!
11. Re-Share Engaging Tweets
If you have an active Twitter account with strong content, re-sharing your best tweets as Instagram posts can help further amplify your message.
For example, check out how these accounts repurpose funny, informational and emotional tweets on Instagram to drive more reach:
This content duplication takes barely any extra effort. Just screenshot your top-performing tweets and upload them natively within the Instagram app!
12. Increase Engagement With Short Videos
Speaking of repurposing content, turning popular blogs, vlogs, and other videos into shorter 60 second Instagram videos is a surefire way to boost engagement.
Here are some great examples of informational and entertaining video posts from brands:
Videos give you more flexibility to educate, story-tell, entertain, and interact with audiences in an eye-catching format. So test out different vide styles to see which resonate most with your followers.
13. Educate With Bite-Sized Stats & Infographics
Including stats and infographics in your feed is another modern way to educate and engage Instagram audiences with “snackable” visual content.
For some graphic inspiration, observe how these accounts incorporate informative stats seamlessly:
Figures, stats, and facts wrapped in infographics allow messages to stick in viewer’s minds more clearly. This works for spreading awareness about important issues or teaching audiences through social proof.
14. Spark Smiles With Relatable Memes
And lastly, memes remain one of the most popular modern post formats thanks to their humor and relatability. While memes might seem informal, even big brands are capitalizing on trending templates to join cultural conversations.
Check out some fun, brand-aligned meme examples here:
Just be sure to add your own creative spin with relevant imagery. When done right, memes make audiences stop mid-scroll and think “This is so me!”
And there you have it – 14 unique Instagram post ideas to captivate audiences, backed by real examples!
The key is posting a variety of high-quality, on-brand content consistently. This keeps your Instagram feed looking professional while providing followers with helpful information and visual inspiration.
For even more tips on growing your account, check out this guide on 7 proven ways to get more Instagram followers.
And if you need help keeping fans engaged, learn how to increase Instagram engagement rates here.
Let us know if you have any other creative Instagram post ideas in the comments below!
