Another day, another "make millions fast online" course. But is Lucas Lee Tyson‘s Growth Cave just more of the same old hype? Or could it be a shrewd blueprint for building real income streams with YouTube ads?
Skeptic that I am, I dived deep beneath the sales copy to uncover the reality. And I‘ll cut to the chase: legitimate earning potential may exist here but ethical red flags abound.
Let‘s dissect the deceptive claims versus core value, so you can make an informed decision before joining the Growth Cave.
Seems Solid In Theory…But Beware Bold Income Promises
Reviewing the Growth Cave sales page and Lucas Tyson‘s interviews, the concept seems legit. Tyson breaks down his process for:
- Creating YouTube campaigns to drive conversions
- Building optimized sales funnels off YouTube
- Closing hot leads aggressively via phone outreach
For digital newbies, this tactical framework likely holds real educational value. Figuring out the tech stack and sequences needed to turn awareness into sales is tricky.
However as seasoned online business coach Peter Goesinya cautions, the bloated income hype is almost certainly nonsense:
"There‘s no way you can put a masterclass out there or some secret formula that just works for anybody. It doesn‘t exist.”
And the proof lies in Tyson’s astounding claimed timeline:
“I believe with the right mentorship and education you could hit $10k per month in 90 days or less”
Let’s state the obvious: if a $97 course could turn complete amateurs into high 5-figure earners in mere months…why isn’t everyone doing this?
The reality is Growth Cave primarily equips people to try commercializing an idea via YouTube ads. But between coming up with a genuinely compelling offer, mastering campaigns, developing sales skills and more…massive obstacles remain.
Success ultimately hinges on intangibles no $8k training eliminates.
Related course scams promise similar impossible earnings claims
How Much Does Buying Growth Cave Really Cost?
While Goesinya finds issues with the dated info and disorganized structure of Growth Cave, to me the bigger concern is the absurd buy-in pricing:
"I think it was like $6,000, $8,000 for the program, then you gotta have the ad budget on top, that‘s another like $2,000, $3,000".
Factor in done-for-you implementation services, software tools, licensing deals etc. and total costs border on 5 figures:
| Basic membership | $6,000 – $8,000 |
| Ad budget | $3,000+ |
| DFY campaign setup | $2,000 |
| Other upsells | $500+ |
| Total | $11,000+ |
And that’s before accounting for months of operating at a loss while testing concepts.
While Tyson offers payment plans, financing questionable investments often backfires. Use extreme caution when603-87dealing with 5-figure life improvement "opportunities".
Ask yourself: should unproven money-making blueprints cost more than four years at a state college? How realistic are the returns?
Surface-Level "Hustle" Metrics Often Deceive
Here‘s another key insight Goesinya touches on:
"What these people are telling you to track are vanity metrics – clicks, landing page views, opt-ins. Those don‘t mean SH*T at the end of the day!"
I know firsthand how activity metrics like email subs, funnels set up and video views breed false confidence. Tracking sessions, bounce rates and other vanity stats obscured that I wasted 6 months on a doomed concept.
The ONLY real indicator of progress is growing revenue outpacing expenses.
So rather than obsessing over website visitors, ad engagement etc. – maniacally focus on profitability.
If after an initial testing period (60-90 days max) the numbers don‘t add up…be ready to quickly pull the plug.
Warning Signs: Immoral Actors Abound
Goesinya also calls out alarming unethical behavior among Tyson‘s inner circle:
- Fake income claims from insiders posing as students
- Misleading guarantees lacking legal fine print
- Affiliate marketer Andrew Embezzy promoting highly questionable products
- Non-disparagement clauses restricting criticism
These actions undermine credibility in the eyes of savvy marketers. While the core training may prove useful at some level, devious marketing raises eyebrows.
And digging deeper reveals more obfuscation:
- Refusal to display third-party income verification
- Censoring negative comments on the course
- Blocking refund requests without cause
Why the lack of transparency if thousands of buyers are easily achieving five-figure months as claimed?
Who Could Find Success with Growth Cave?
Given the above red flags, is Lucas Lee Tyson‘s program outright snake oil?
I don‘t think so – for a narrow sub-section of purchasers, Growth Cave may return value. Savvy marketers like Goesinya acknowledge Tyson:
"Helps people understand conceptually how you can take a YouTube video, make it an ad and sell something"
The blueprint for driving conversions from YouTube is still intriguing.
But people already actively monetizing an existing platform and buyer base stand the best chance of profitably scaling via Growth Cave tactics.
However, complete newbies with scarce attention or undefined offers face almost certain failure. No level of ads can force market validation.
So seriously evaluate if your ideas align with audience needs and desires before attempting paid promotion.
Steer Clear Unless You Can Validate Past Cohort Success
The core strategic teaching embedded within Growth Cave may hold merit for some people. However, its unethical marketing raises too many red flags to ignore.
So before handing over thousands in precious capital and months of effort on a speculative venture, demand proof.
Where are the 100s of average people now earning $120k/year as claimed?
If Lucas Tyson provides tax returns, bank statements and live video calls with verified past students, then my assessment changes.
But after reviewing the evidence (or lack thereof) – I cannot in good conscience recommend Growth Cave. Not without fundamental changes.
My advice? Steer clear unless truly exemplary, independently-validated client outcomes emerge first.
Advice Moving Forward
Hopefully the above analysis helps you make better decisions regarding building income online. Here are my parting thoughts:
Validate Business Ideas First
Jumping straight into paid ads almost never ends well. Establish organic demand on platforms like YouTube, TikTok etc initially. Learn more here.
Research Credential Claims Extensively
Don’t take anyone’s word for it. Verify expertise and monitor for affiliation bias. This guide helps.
Consider More Budget-Friendly Options
Effective training exists for much less than five grand. I discuss favorites here.
Well that‘s my complete take! Let me know your thoughts or if you have any other questions.