Dear reader,
You may be considering canceling your Apple TV+ subscription. As a streaming service originally hailed as "Netflix-killer,” Apple TV+ made waves in the entertainment industry upon launch. However, reality did not quite live up the hype. Before you decide whether to keep or cancel, let me provide an expert breakdown as an experienced data analyst and self-proclaimed streaming fanatic.
A Brief History: The Promises (and Pitfalls) of Apple’s Streaming Service
When Apple TV+ first premiered in November 2019, excitement was sky-high. Apple spared no expense recruiting A-list talent and gave elite producers massive budgets for original movies and shows. Industry observers predicted Apple TV+ might finally disrupt Netflix’s supremacy.
Initial results seemed promising:
- Apple TV+ landed multiple Golden Globe and Emmy wins for flagship shows like Ted Lasso
- The service budgeted over $6 billion in 2021 for premium original content
- Viewership and subscriptions experienced steady gains quarter-over-quarter
However, Apple TV+ adoption still lags behind rivals. As of Q2 2022:
- Netflix leads the streaming market with 220 million subscribers
- Apple TV+ sits at just 20 million subscribers
| Service | Subscribers | Annual Content Spending |
|---|---|---|
| Netflix | 220 million | $17 billion |
| Apple TV+ | 20 million | $6 billion |
Moreover, Apple TV+ lacks content variety and still builds its library. With streaming heavyweights releasing far more titles per year, Apple risks subscribers losing interest.
Annual Releases Across Major Streamers
| Service | # Titles Released |
|---|---|
| Netflix | ~700 |
| Hulu | ~300 |
| Apple TV+ | ~30 |
So while Apple TV+ holds promise, it has yet to fully deliver. This leads some early adopters, like perhaps yourself, to contemplate cancelling.
Next, let‘s walk through how to actually cancel Apple TV+ on all your devices.
Step-by-Step: How To Cancel Apple TV+
You have several paths to cancellation. Let‘s explore how to cancel Apple TV+ via:
- Web Browser
- iPhone
- Mac
- Windows PC
Complete walkthroughs follow below…
Cancel Apple TV+ on Web Browser
Ready to cancel Apple TV+ on your Linux, Windows or Mac computer? Here is an easy step-by-step process:
- Navigate to the Apple TV+ site (tv.apple.com)
- Click account icon to sign in with your Apple ID
- Under Subscriptions, select Manage
- Click the prominent Cancel Subscription button
- Confirm cancellation in popup notification
And done! You have now canceled Apple TV+ on desktop browsers like Chrome, Safari, Firefox and Edge.
Cancel Apple TV+ via iPhone, iPad or iPod
Prefer managing subscriptions on-the-go from your iOS device? Here is how to cancel Apple TV+ via iPad, iPhone or iPod Touch:
- Open the Settings app on your iOS device
- Tap your Apple ID Name
- Choose Subscriptions > Apple TV+
- Select Cancel Subscription
- Click confirm prompt to complete cancellation
Easy enough! Now your Apple TV+ membership is cancelled across any iPhones, iPads or iPods signed into your Apple ID.
Cancel Apple TV+ on Mac
To terminate Apple TV+ on your Mac computer, follow these steps:
- Open the App Store app then click your profile
- Navigate to the Account page > Subscriptions
- Select Manage next to Apple TV+
- Click Edit > Cancel Subscription
- Confirm cancellation in popup notification
Now your Apple TV+ subscription is canceled across any Mac devices signed into your Apple ID account.
Cancel Apple TV+ Through Windows iTunes
Lastly, if accessing Apple TV+ via Windows, follow these instructions to cancel:
- Open iTunes app on your Windows PC
- Click Account > View My Account
- Under Subscriptions, choose Manage next to Apple TV+ listing
- Click Edit > Cancel Subscription
- Confirm cancellation prompt
After clicking through those iTunes screens, your Apple TV+ membership is officially done.
See – straightforward cancellation across all platforms! But sometimes tech troubles hit…
Troubleshooting Cancellation: Fixes for Common Apple TV+ Problems
While Apple makes it reasonably painless to cancel Apple TV+, occasionally frustrating issues arise during the cancellation process:
- Receiving confusing "already cancelled" messages
- Fighting through "try again later" prompts
- Struggling to actually find the Apple TV+ subscription
Luckily, obstacles when canceling Apple TV+ usually have simple fixes:
Can‘t find subscription? Confirm you are signed in to the ID originally used for Apple TV+ purchase by checking receipt emails.
Already cancelled error? Verify status by contacting Apple Support to avoid false charges.
Try again later? Server trouble on Apple‘s end. Retry cancellation in a few hours or from another device.
Stuck dealing with constant cancellation headaches? As a last resort, call Apple Support. Their experts can troublshoot any lingering issues.
Now let‘s explore bigger questions around keeping or cancelling Apple TV+ long-term…
To Keep or Cancel Apple TV+? Analyzing the Pros and Cons
Should you continue an Apple TV+ subscription over other streaming options? As with most services, reasonable arguments exist on both sides.
The Case For Keeping Apple TV+
- Ad-free, high production value originals
- Downloads for offline viewing
- AirPlay and Family Sharing built-in
- Future content growth potential
The Case For Cancelling Apple TV+
- Light on library content volume
- Lacks breadth of genre options
- Expensive compared to competitors
- Missing buzzy shows beyond slow-burn hits
Weighing everything from my streaming data spreadsheets, I expect Apple TV+ will likely find balance in the coming years. Fans of prestige picks will continue subscribing for award-winning titles and appreciating innovations like SharePlay integration.
However, most households primarily want comfort shows and maximal choice – areas where Netflix still reigns supreme. Ultimately Apple TV+ may become more supplemental streaming add-on rather than sole service for majority of viewers.
But streaming preferences remain highly personal. Assess your own viewing habits and determine if Apple TV+ satisfies your needs. Never feel pressured keep a subscription out of brand loyalty alone!
Wrapping Up
And there you have it! A tour through canceling Apple TV+ across all major devices, fixes for issues that may pop up, and an analysis on whether to continue your subscription.
I aimed to provide broader context beyond a basic how-to guide – equipping you to make the best streaming decisions for your household viewing needs. Feel free to reach out with any other streaming questions!
Happy binging (or budgeting),
Steve
Streaming Advisor
