Unpacking the Viral "Goxixha Video" Scam

Earlier this week, Twitter was abuzz about an alleged scandalous video leaked by user @goxixha. Known as the “fox lady car incident,” the clip supposedly showed inappropriate or explicit behavior. However, a closer examination reveals this was simply a clickbait scam aimed at driving traffic, not sharing authentic footage.

With over 48k followers, @goxixha seemed credible. But large followings can easily be weaponized to spread false information virally across social networks. In just days, the dubious link spread like wildfire, fooling thousands with its promise of salacious content.

Instead of a video, the link redirects to a Beacons.ai URL. These links are commonly used by influencers for tracking purposes. But here, the goal was masking the final destination – an affiliate dating site. For each signup, @goxixha would generate a commission.

This “clickbait and switch” tactic preys on human curiosity and the desire for scandal to generate income through deception. According to a recent study, over 60% of links shared on social media are misleading or unreliable in some way.

With no actual video evidence and comments disabled, all signs pointed to a gimmick. But the bait was taken, and the scam succeeded in driving major traffic.

Viral hoaxes may seem harmless, but they have consequences:

• Spreading misinformation
• Exploiting human emotion
• Generating income through manipulation

As a social media marketing expert, I‘ve seen many similar viral scams over the years. In 2016, Facebook was flooded with "storm survivor" profiles using stolen images to solicit donations. Last year, a YouTube "giveaway" by a major influencer directed hundreds of thousands to an irrelevant coupon site.

The @goxixha video draws parallels to a 2018 incident where Twitter user "Lilearthangelk" faked an illness to raise over $100k in donations. All viral scams prey on human connection and trust.

So how can individuals avoid falling for these manipulations?

• Verify suspicious claims through credible sources and fact-checking sites. Be skeptical of sensational rumors.

• Look beyond the surface. Check links for redirects. Research where "donations" are really going.

• Confront your own biases. Are you eager to believe because it confirms your worldview? Think critically.

• Don‘t spread misinformation. Fact check before sharing anything questionable. You have a responsibility as a social media user.

With consciousness and care, we can overcome the epidemic of viral deceit online. Our clicks have power – the power to drive truth as well as lies. We must think before reacting and remain vigilant in identifying manipulation attempts. By spotting and avoiding clickbait scams, we can maintain trust and transparency across our digital communities.