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Exploring the "Big Three" of Seinen Manga and Their Impact

The concept of a "big three" dominating an entertainment medium is certainly not unique to manga. In gaming for example, abbreviated as "AAA games", franchises like Call of Duty, Grand Theft Auto and FIFA have ruled the charts for over a decade. What defines manga‘s seinen big three of Berserk, Vagabond and Vinland Saga is not just commercial success, but peerless storytelling that influences critics and fans alike. They anchor the wider blossoming of seinen manga – stories aimed at adult men that probe philosophical ideas through visually striking long-form narratives.

The Cultural Significance of Seinen Manga Anthologies

To understand the context that bred these seminal works, some background on Japanese manga anthologies is helpful. These thick weekly/monthly publications (or anthologies) compile different series across hundreds of pages, catering to specific reader demographics. The best-selling anthology is the weekly Shonen Jump, home to mega-hits like One Piece and Demon Slayer. While young teen boys are the core shonen market, anthologies like Young Jump (seinen), Morning (general audience), and Be Love (women) court older readers with more diversity.

Popularity of Major Seinen Anthologies (circulation numbers)

Anthology Weekly/Monthly 2021 Circulation
Young Jump Weekly ~120,000
Morning Weekly ~430,000
Big Comic Spirits Monthly ~330,000
Be Love Bi-weekly ~220,000

Unlike Shonen Jump hovering over 2 million circulation, no single seinen anthology dominates the landscape. But the numbers above demonstrate sizable readerships. Serialization in these major anthologies is the initial breeding ground for potential long-running hits. Berserk, Vagabond and Vinland Saga were all born here before being compiled into tankobon (trade paperback) form.

Their serialization origins:

  • Berserk – Monthly Animal House (1988-1993), Young Animal (1992-present)
  • Vagabond – Weekly Morning (1998-2014)
  • Vinland Saga – Monthly Afternoon (2005-present)

While their aesthetics and plots vary wildly, on a conceptual level, all three confront humanity‘s struggle in the face of chaos. Berserk‘s dark medieval fantasy world brims with horrors and cruelty. A cursed journey of redemption unfolds for warrior Guts seeking vengeance. Vagabond reimagines Miyamoto Musashi‘s path from brute fighter to enlightened sword saint. Brutal precursor events of Viking conquests shape the revenge tale of Vinland Saga‘s Thorfinn. Each work stands on its own, but together they form a thematic mosaic exploring philosophical ideas through ultra-violent historical backdrops.

Lasting Influence Through Visual Storytelling

Beyond those core themes, their creative longevity speaks loudest to impact. In the fast-changing manga scene, hits have short shelf-lives even for successful creators. Extreme exceptions like Eiichiro Oda‘s (One Piece) or Takehiko Inoue‘s (Slam Dunk, Vagabond) outputting multiple long-runners are rare. For a seinen series to sustain itself is remarkable.

After 35 years, Berserk chapters still release intermittently due to the unfortunate passing of creator Kentarou Miura. Over 300 chapters span 40 tankobon volumes. At 37 volumes and counting since 1998, Vagabond boasts Inoue‘s signature watercolor visuals. Makoto Yukimura‘s Vinland Saga scales even bigger at 29 volumes over its 17-year run. Not accounting for about distribution deals, their multi-million tankobon sales indicate steady readership retention.

Beyond commercial success, all three titles demonstrate peerless visual storytelling. While later adapted to anime, they were pioneering manga-first franchises. As a monthly serial, Berserk chapters could flex more detailed linework and layout experimentation. Splash pages of grotesque monsters and ink-drenched medieval horrorscapes set new standards for fantasy manga. Inoue‘s watercolor painting technique on Vagabond was also groundbreaking. The subtle emotional textures captured through brush and ink communicate the philosophies of stoicism and mindfulness integral to the work.

Vinland Saga stands as one of the most visually accurate historical fiction manga thanks to Yukimura’s intensive research on Vikings culture and lifestyle. As the renowned manga editor Kazuo Koike said: “In Vagabond and Vinland Saga, the greatest thing is that I can feel real people existing there”. Their mastery of the medium shines through – across genre, style and subject matter.

Cultural Reverberations

Reaching overseas audiences strongly validates any manga’s impact – indicating universal appeal beyond domestic popularity. All three titles among the first seinens to breakthrough abroad in the early 2000s manga/anime boom. They capitalized on an increasingly mature English-speaking fandom nurtured by classics like Akira, Ghost in the Shell and Evangelion.

Success breeding more success, their visibility cultivated interest in wider seinen manga. Period dramas (Blade of the Immortal, Historie), horror (Hellsing, Parasyte) and sci-fi (Battle Angel Alita, Blame!) entered circulation. Dark Horse, Vertical, Kodansha USA and other publishers localized more experimental niche works. Berserk and Vagabond anime adaptations and Eva Green starring in the 2020 Vinland Saga show kept momentum going. Crunchyroll licensing older seminal titles signals a current revival.

The 2010s manga explosion further boosted seinen’s profile. Confirming wider appeal, Demon Slayer, Spy X Family and Chainsaw Man fused shonen and seinen styles for record sales. Netflix anime adaptations drove manga purchases and subscriptions on Bookwalker, Comixology and Kindle. Print releases even outsold digital in 2021 despite COVID lockdowns.

Beyond commercial metrics, user reviews and fan art endlessly poured onto Twitter, Reddit and Youtube. These channels immortalize beloved series through discussion and critiques. User scores on MyAnimeList and AnimePlanet verify impressions of quality – Berserk (9.33), Vagabond (9.20) and Vinland (8.91) all rank among the highest scored manga.

Why This Trinity Stands the Test of Time

Astestuser:

  • Their seminal serialization origins in the early days of popular seinen anthologies granted critical establishment appraise and opportunities to build steady readership.
  • Peerless visual storytelling innovation, unanimously praised by critics and fellow mangaka.
  • Resonant philosophical themes and ultra-violent historical settings that remain relevant.
  • Rave reception and strong sales domestically and abroad driving print manga and digital subscriptions.
  • Ushered in wider seinen manga proliferation across genres catering to mature readers.
  • Maintained cultural relevance through discourse, analysis and recommendations on Youtube, Reddit and beyond.

The era-defining popularity of Dragon Ball / Slam Dunk / Yu Yu Hakusho for shonen manga mirrors this seinen trinity. Future iconic franchises will surely emerge just as One Piece/Naruto/Bleach later took the mantle last decade. But the masterworks of Miura, Inoue and Yukimura have already carved their name into the canon. Their influence will continue inspiring new artistic boundaries for manga storytelling itself.