Hi there, as a display technology analyst, I wanted to give you an in-depth yet understandable guide to LG‘s quest to bring transparent TVs into the mainstream. We‘ll explore LG‘s latest prototype unveiled at CES 2023, the LG OLED T, and compare it to their currently shipping transparent signage monitors. My goal is to paint the full picture around the direction see-through TV tech is headed while evaluating LG‘s models to determine which transparent OLED screen offers the ultimate visual experience.
Let‘s dive in!
Overview of LG‘s Transparent TV Lineup
The basic premise of a transparent TV combines an OLED panel able to selectively turn off individual pixels with specialized optical enhancement films and substrates to enable seeing both on-screen images AND visible light from the surrounding environment passing through the display. Sophisticated video processing preserves vibrant colors and rich contrast exclusively where images get shown so transparency doesn‘t degrade picture quality.
LG‘s push into see-through entertainment screens began in early 2023 with their 55-inch LG Transparent OLED Signage aimed primarily at commercial installations. A second LG Transparent OLED Touch Signage monitor followed, adding integrated interactivity support. We‘ll analyze how these niche monitors compare.
But the showstopper arriving later is clearly LG‘s trailblazing rollable OLED T transparent television prototype aimed at general consumers rather than solely businesses. Let‘s examine how it could expand transparent TVs past commercial settings into living rooms across the globe.
Side-by-Side Comparison of Leading LG Transparent OLED Options
Here I‘ve compiled key specifications for both LG‘s currently shipping transparent signage monitors and their next-gen transparent TV demo unit previewed at CES 2023:
| LG Transparent OLED Signage | LG Transparent OLED Touch Signage | LG OLED T (Prototype) | |
| Screen Type | Transparent OLED Commercial | Transparent OLED Commercial Touch | Transparent OLED Consumer |
| Screen Size | 55" | 55" | 55" |
| Resolution | 1920×1080 FHD | 1920×1080 FHD | 3840×2160 UHD 4K |
| Refresh Rate | 120Hz | 120Hz | 120Hz |
| Transparency | Up to 40% | Up to 40% | 40% |
| Smart Platform | Commercial SoC | Commercial SoC | webOS Smart TV |
| Special Features | – | Integrated Touchscreen | Rollable OLED |
| Price | $18,000 to $22,000 | $20,000 to $25,000 | TBD (Estimate: $4,000 to $5,000) |
Analyzing these specs makes the distinctions between commercial displays like LG‘s Transparent OLED Signage and the more mainstream OLED T clear. Let‘s explore some key differentiators.
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