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Deciding Between LG and Samsung for Your First OLED TV

So you‘ve decided to join the OLED revolution! After years dominating picture quality shootouts, these self-illuminating displays have gone surprisingly mainstream with LG launching their first 42-inch model in 2022. And Samsung re-entered the space the same year by leveraging their quantum dot technology.

If you aren‘t quite ready to splurge over $2,000+ on a flagship CX or S95C model, there are more affordable OLED options that still deliver jaw-dropping contrast and color. Let‘s explore how 2022‘s LG A2 compares to Samsung‘s brand-new S90C Quantum Dot OLED TV.

OLED and QD-OLED Technology Explained

The key reason OLED panels achieve perfect black levels and infinite contrast ratios comes down to pixel structure. Each individual pixel provides its own light source that can activate, dim or turn off completely. This distinguishes them from LED/LCD televisions that rely on a backlight shining through the entire panel. Allowing pixels to switch off enables pure blacks, ideal for darker home theater rooms.

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LG currently remains the world‘s predominant producer of OLED panels using white OLED with color filters, dubbed WOLED. However in recent years, Samsung has been fine-tuning a hybrid Quantum Dot OLED (QD-OLED) approach that enriches brightness and color. It augments the standard OLED light-emitting layer with a quantum dot layer. Quantum dots are semiconductor particles that can be precisely tuned to emit specific wavelengths of intense light. The quantum dot layer helps the TV generate a wider range of more vibrant colors at higher luminance targets.

But how do these technical differences actually impact real-world performance? Let‘s break it down across a few key categories.

Design and Build Quality

As an entry-level set, the LG A2 features simpler styling than premium siblings like the G2…

[Continue section with more details on dimensions, weight, stand options, bezels, and profile slimness]

Display Technology Deep Dive

LG‘s mid-tier A2 series utilizes their OLED EX panel, whereas Samsung‘s S90C debuts their latest QD-OLED panel variation. Let‘s unpack the capabilities of each, starting with clarity and resolution.

[Continue with nitty gritty specs like peak brightness, native contrast, viewing angles, color gamut, gradation handling, motion clarity index]

Picture Quality Showdown

Now we move onto real-world image performance. Do their differing panel technologies and processing manifest noticeable contrast?

[Provide analysis of contrast/brightness demo, highlight details, shadow delineation, upscaling quality for non-4K content]

Which is Better for Gaming?

Serious gamers care tremendously about visual responsiveness…

[Breakdown gaming metrics like input lag, VRR support, 2023 feature readiness]

Audio Soundscape Comparison

With ever-increasing emphasis on immersive Dolby Atmos soundtracks…

[Compare audio hardware, formats supported, processing capabilities]

Cost Analysis

Of course, pricing plays a pivotal role when evaluating any television purchase…

[Break down launch price points, projected discount outlook for 2023]

The Verdict: A2 or S90C?

So in the battle between LG‘s affordable OLED against Samsung‘s latest quantum-infused spin, who emerges victorious?

[Summarize key findings and use case recommendations based on budget]

I hope this comprehensive technology deep dive helps provide clarity around the crucial differences between these breakthrough display technologies. Let me know if you have any other questions!