Hey there! Are you looking to drive more traffic from TikTok over to your website, blog or online shop?
Adding a simple link to your TikTok bio opens up HUGE opportunities to highlight your newest products, content and offerings in front of TikTok‘s massive audience.
But so many creators miss out on this tactic because TikTok’s tools are buried and confusing.
So I’ll walk you step-by-step through exactly how I set up a high-impact clickable link on my TikTok profile. I’ll even reveal my hands-on results below! 👇
Why Bio Links Matter on the TikTok Marketing Scene
First, let‘s take a pulse check on TikTok itself and WHY you need to be there if you aren’t already…
TikTok has over 1 billion monthly active users and is one of the fasting growing apps ever. The demographics? Gen Z and young Millennial audiences LOVE TikTok.
And this audience has money to spend – even teens have sky-high purchasing power today through allowances, gifts and side hustles.
Bottom line? If you have a product, service, or brand – you need to establish your space on TikTok. It‘s essential for reaching younger consumers.
And a clickable link in your bio helps convert casual viewers into WEBSITE TRAFFIC and even paying CUSTOMERS. It moves them down the marketing funnel.
Let‘s make sure you tap into this opportunity!
I‘ll explain step-by-step how I set up my own money-making link. But first, a quick 101 on how TikTok bio links work and a few technical requirements from TikTok’s side.
TikTok Bio Link 101
A TikTok bio link allows you to insert a clickable URL on your profile that directs viewers to a destination of YOUR choice when clicked.
This could be:
- Your website or blog
- Online shop or sales page
- Linktree or another link-in-bio service
- Social media profiles
- Specific landing pages or campaigns
- And more!
The key is giving viewers a clear, eye-catching CTA (Call to Action) to click and explore your offerings externally.
You CAN add plain text links on TikTok even without the special formatting.
But ONLY properly configured bio links stand out visually + invite taps. Plain links blend into the bio and are easily missed.
For best results, you’ll need:
- A TikTok Business Account
- 1,000+ followers – TikTok’s threshold for enabling clickable links
- The TikTok mobile app – website editing not available
Let’s switch over to the app and walk through adding your own money-making link, whether to your online shop, Linktree, or beyond!
Step 1: Tap on Your Profile
Open up the TikTok app on your mobile device. Click on your profile icon in the bottom right corner to access your profile and bio:
This will bring up your public-facing profile view.
Step 2: Tap "Edit Profile"
From your profile screen, click the “Edit Profile” button to start updating your bio and other profile details:
Step 3: Add Your Bio + Link
You should now see the familiar form to edit core profile info like name, photo etc.
Start by customizing or adding your bio text. Briefly share who you are, what you do, and why fans should click through to learn more.
Next, paste in the FULL URL you want to link to. Pro tip: always include the HTTPS:// portion or the link won’t work on TikTok!
Finally, click “Done” to save your changes.
Here’s an example bio with link:
“Ecom Education for Ambitious Entrepreneurs – Level up your store by grabbing my FREE 5-day training below! https://www.MyEcomStartup.com”
Notice how this sample clearly explains the VALUE to clickers upfront? That psychological trigger helps boost clicks!
Step 4: Admire Your Clickable Link!
Head back to your public profile and scroll down to see your fresh clickable link in the bio section:
The key sign it’s working?
- Your link will be underlined in a bright shade of blue
- AND users can click or tap straight from TikTok into your chosen destination! 🎉
Step 5: Track Link Performance
You NEED to know if all those new taps are leading to results!
I track my TikTok bio link clicks and downstream conversions using a shortlink through Bitly.
This allows me to easily monitor:
- Click volume from TikTok
- Top landing pages
- Conversion rates
- ROI of my time on TikTok
I’ve definitely had blog posts go viral and sent thousands of extremely targeted visitors through TikTok links alone. It works!
Here are a few great link tracking tools:
| Service | Price | Key Features |
|---|---|---|
| Bitly | Free | Branded links, click + conversion tracking |
| Google URL Shortener | Free | Advanced analytics |
| Rebrandly | $49/mo | Team workflow features |
What should you link to? I‘ve tested all sorts of destinations successfully:
- My Linktree profile
- Specific online store products
- Opt-in pages for email subscriptions
- Individual blog posts I want to promote
- And more!
The key is giving viewers an easy way to explore your offerings while their interest is piqued.
So try out different links, get creative, and see what performs best for YOUR audience and goals. Fine tune over time.
Now you know exactly how to create a high-impact, results-driving link for your TikTok bio step-by-step!
I hope this guide helps you tap into TikTok’s incredible marketing potential more. Let me know if you have any other questions!
